076-902 38 41
WHAT OTHERS SAY ABOUT ME
Merlind Hinz - Head of Marketing @ Stena Recycling AB
I had the pleasure to work with Jonas while he was a project manager within the Global Marketing team at Stena Metall.
Jonas is dedicated and result-oriented, consistently striving to achieve his goals. He brings a genuine sense of enthusiasm and optimism to his work, while remaining focused on meeting targets.
I have experienced him as incredibly helpful, going above and beyond to assist his team members and colleagues whenever needed. And his positivity brings a true sense of camaraderie to the workplace, making him a valuable asset to any team.
MY PROFESSIONAL SIDE
Roles & Responsibilities
February 2022 - July 2023
CONSULTANCY AT STENA METALL AB,
PROJECT MANAGER & GLOBAL MARKETING AND COMMUNICATION SPECIALIST
Stena Metall - Together we create a sustainable tomorrow.
Where you might see the end of a product’s life, we see the beginning of something new. At Stena Metall, we want to create a sustainable world in partnership with our customers – a world where nothing goes to waste.
Web content strategy and Information architecture development
Execute a project aimed at enhancing the Website and CMS platform by migrating it from the outdated 2015 version, with a focus on future service offerings in 6 countries, and 6 different companies within the group, and catering to 6 languages. Assess the specific requirements of various target audiences, define the necessary functionalities for the CMS tool, oversee the development and content creation phases. The delivery timeline follows a corporate site launch in in December 2022 and followed by a sequential country-wise roll-out in June 2023.
Lead Inauguration & Brand Event Project - Battery Recycling Factory
Managed and led the inauguration and brand event project for a state-of-the-art battery recycling facility. Demonstrated expertise in event planning and execution, while highlighting the company's commitment to sustainability. Successfully engaged stakeholders, government officials, and industry experts, showcasing the facility's environmental impact and promoting responsible battery disposal. Delivered an immersive and impactful experience through captivating visual displays, interactive activities, and informative exhibits. Contributed to raising awareness and inspiring action towards a greener future.
November 2019 - February 2021
BELLMAN & SYMFON AB
- COMMERCIAL PRODUCT MANAGER & DIGITAL TRANSFORMATION MANAGER
Bellman & Symfon AB - Designs and manufactures hearing and alerting supports for severely hard of hearing or deaf people.
Responsible for developing profitable solutions for the senior market, focusing on senior independence solutions in the Audio, Alerting, and Preventive Care areas, in line with the company's overall strategy and operative plans.
Responsible for lifecycle management of Audio, Alerting, and Preventive Care products.
Working in close cooperation with distributors, Regional sales, and end-users to ensure that the products/solutions fulfill real Customer Requirements (needs and wants) in a profitable way.
Making sure that the quality of the products and solutions is maintained in all aspects (user-friendliness, design, functionality, and sustainability, according to Star Formula).
Initiating, monitoring, and approving the solution/product development executed by Group R&D, both for new and existing products.
Launch management for new solutions/products from start to end in cooperation with the Regions, Group R&D, Supply Chain, and other internal and external stakeholders.
Participating in meetings with customers together with Regional representatives when needed.
Responsible for the ROI, revenue growth, GM1, and quality ratio of new and existing products.
Lead the transformation and introduce digital tools to streamline internal workflows and improve communication from group organization to local sales companies.
June 2018 to November 2019
CONSULTANCY AT DIAVERUM AB
- COMMERCIAL PROJECT MANAGER & GLOBAL MARKETING AND COMMUNICATION SPECIALIST
Diaverum AB – providing life enhancing renal care to patients with Chronic Kidney Disease (CKD), enabling them to live fulfilling lives.
d.ACADEMY global marketing initiative – (online training portal that today 11.000 nurses and medical staff use for internal training). Execute the project with organization and build work teams. Identify the need with future road map to update to the latest LMS tool. Assessing and upgrading e-learning training modules with new contents and graphics. Execute a project to get the accreditation of Diaverum courses from external certifying bodies so that clients can collect CE credits.
Part of workteam with the aim to prepare for the divestment of the company or to prepare for listing at Swedish Stock Exchange. Implement processes for financial communications strategies and tools, PR and information policies, crises communication and website up-dating in order to meet the Stockholm Stock Exchange regulatory requirement.
Run project to upgrade Website and CMS platform from 2013 version for future roadmap for service offerings for 21 countries and 14 languages. Identify needs for different target groups, map requirements for CMS tool, run RFP round and developing and content project. Delivery schedule, Corporate site q1 2020, and waterfall principle for country roll-out.
Project lead for brand redesign (begun in May 2019) with a slow implementation in the years 2019-2020. The n New brand include vision/mission refinement, key values and full refreshment of the graphic profile that expresses innovation in the healthcare environment in the sense of modern warm human tones that reflect energy and strength.
April 2014 to July 2017
ASCOM AB
- GLOBAL SENIOR MARKETING MANAGER/ PA TO VP, GLOBAL MARKETING AND COMMUNICATION
Ascom AB, a global solutions provider focused on healthcare ICT and mobile workflow solutions
Responsible for running market related launch projects for new products or solutions.
Responsible for setting up schedules, marketing and sales materials, info and sales training sessions and communicating launch plans through regular biannual subsidiary marketing managers meetings and thereby secure the launch release for each country.
Create and execute a global launch mechanism to shift from a Business Case-Strategic approach across toll gates, documenting each decision point leading up to a successful tactical deployment. The lunch process has been combined with the product creation process.
Manage the introduction of the functional and graphic architecture of the new CRM (Website) and DAM (Asset Management) based on the Adobe Experience Manager solution. Identify requirements and introduce features, lead content creation, roll-out for all subsidiaries and market segments and product assortment. Lead the program for education.
Project manager of the Ascom 2020 conference. The goal of bringing together the company's 100 top executives to address the 2020 plans, objectives and priorities, a three-day all-inclusive experience at Gothia Towers.
Be involved in the strategic and long term preparation and creation of the marketing strategies and global campaigns.
Responsible for establishing and monitoring budgets established within the projects, global marketing and product marketing within product lines.
2009 to April 2013
DENTSPLY SIRONA INC (FORMERLY ASTRA TECH DENTAL)
- GLOBAL PROJECT MANAGER/ PA TO DIRECTOR, GLOBAL MARKETING COMMUNICATION
Dentsply Sirona inc - the world’s largest manufacturer of professional dental products and technologies.
Responsible for pushing market specific launch initiatives within the Dental Business Unit - Global Marketing
Responsible for developing and controlling budgets defined within the context of the projects.
Responsible for setting up schedules, resource groups, business strategies, marketing and sales manuals, info and sales training workshops, and for communicating launch plans via Dental Manager meetings, overseeing launch for each market.
Actively direct the project teams and build a shared vision of end results and personal commitment and ownership.
Leading the launch project Stella - a new implant system launched in 2013.
Responsible for the 2012 World Congress, subprojects Exhibition and Product Events.
Be active in the strategic and long term planning and creation of the marketing plan. Be involved in the Business Unit Dental's discussion of launches, projects, budgeting and resource allocation - to be a link between Management and Project Management Group / Group Managers
Execute the "global launch " process to switch from a Business Case-strategic approach through decision gates with reviews on each planning stage to a viable tactical deployment.
Work with the CRM team and build up tools (reports and dashboards ) to follow up on the results of market launches.
2006-2009
ASTRA TECH AB
- INTERNATIONAL EVENT AND CONGRESS MANAGER
Responsible for strategic and tactical planning and execution of international conferences
Responsible for designing and planning the exhibition booth, sales and demonstration materials, and organize social activities related to the congresses.
Responsible for exhibition marketing and activities/and product launches at Astra Tech World Congress and communication with project team performance, execution, and post-congress activities.
Responsible for the subsidiary’s events and exhibitions in Astra Tech’s American, Japanese, Polish, Southern European (Italy, Spain, Portugal), and French markets.
Responsible for developing modular booth concepts for local markets to extend a unified brand identification in the exhibition channel.
Responsible for maintaining and nurturing international contacts with organizations and opinion leaders.
Responsible for communication with the company’s exhibition supplier Space Production and logistics to work for conceptual solutions.
Responsible for Event & Congress Manual (SOP) is updated and that the employees at all Market Companies are trained in the event process.
Contact for Branding and Communication in the event and congress department.
1997-2006
NOBEL BIOCARE AB
- GLOBAL EVENTS PROJECT MANAGER, AND VARIOUS.
Nobel Biocare AB – original inventor of the dental implants from Prof. Brånemarks discoveries and research from 1952.
Global Events Project Leader
Overseeing initiatives with a particular emphasis on establishing global plans and introducing transformation and development mechanisms within global market organizations. From drawing board to execution-to be responsible for every step of the process, from brainstorming to revenue reporting.
Workstream responsible for the exhibition area and product demonstration at the First World Congress of Nobel Biocare, in Las Vegas.
Creation of a small exhibitions system for smaller tradeshows and sales events
Track and control global events with a set of operational recipes
Plan booth spaces and activities in the booth
Responsible for proper staffing, demonstration products, and sales tracking
Project / Production Manager – Business Area Procera
Responsible for ensuring a consistent brand identity regarding information & advertising design and communicate this globally.
Responsible for the central production of information and educational materials, and advertising/publicity in print and electronic media.
Responsible for maintenance of Web-store.
Ensure that the information on the website is up to date.
Marketing Assistant
Together with the product owner, ensure that customers access optimal information and knowledge to improve their marketing towards the end customers.
Participate in the marketing creative process to convey brand messages
Responsibility for forecasting and allocation of demonstration and training products
Development, layout, design of documentation and promotional materials
Production tracking of information from agencies, including review and proofreading
MY YEAR WITH THE BACKPACK
It might be strange in your eyes, with a 40-year-old man packing the necessities in a backpack with only a one-way ticket to Bangkok. But, not for me. My dream and life journey started there and haven't stopped yet.
(hover your mouse to see more)
生き甲斐 - IKIGAI - THE JAPANESE ART OF A MEANINGFUL LIFE - "MY REASON FOR BEING"
We all have that feeling of pure joy, passion, and desires that makes one tick, that something, that "reason for being".
I've got a couple of passions.
Ready to find out even more as I get older (and hopefully wiser).
PHOTOGRAPHY - THE LOVE OF BEAUTY.
When you have friends that are both beautiful on the inside and outside, it's not hard to ask them to pose in front of the camera. And if you are a tech gadget and "need-to-have-the-best-equipment-available," your friends tend to ask for those photo sessions often.
I do take requests for wedding photography or other fun assignments—hint hint, contact information below.
FOOD EXCITER.
Who doesn't like to taste new fusions of flavors or traditional mum-style meatballs? Nothing can be better than a home-cooked meal enjoyed with friends and family. I even won a tv-cooking show, if I'm allowed to brag.
I need to bump up my workout routine, if you get what I'm meaning.
BEER CRAFTING.
I even like to indulge in beverages, water, spring water... Naah, not only, but home-crafted beer has been an interest for the last two years. And the wines. The visit to my friends' vineyard in Piemonte, Italy, sparked my dream to maybe one day have my own vineyard and B&B.
WHY NOT MAKE AN EVENT OUT OF IT!
Combining my love for beauty, my desire for food, beers, and music led me to be involved in "Way out West" music festival. WOW! For ten years, I've worked with the best restaurant owner in Gothenburg and event planner. Eight years at festival grounds as a restaurant manager and two years as night club manager at Bananpiren, at Gothenburg's harbor.
ACADEMICS
Living and learning
IHM BUSINESS SCHOOL, AND ADOBE
2017
Digital marketing diploma at IHM Business school.
Adobe Summit conference London, 2015-2017. Digital marketing network.
SPIN® training for marketers
IHM BUSINESS SCHOOL, AND VARIOUS
2013
Leadership and management training, N-vision, Frankfurt, 4 days
Leadership training, basic, MoveManagement, Gothenburg, 3 days
Sales and marketing management, IHM Business School, 6 month
IHM BUSINESS SCHOOL
2000-2002
DIHM Diploma International Marketing Program. Continued development course “From Strategy to operations” a few years later
HOGIA AB
1999
Project management and team dynamics
HÖGSKOLAN TROLLHÄTTAN UDDEVALLA - BACHELOR DEGREE
1995-1997
Media and Communication Studies
“Those at the top of the mountain didn't fall there.”
Vince Lombardi
MY SOCIAL ME
I like social media. To discover people, new interesting topics, or to scroll for eternity, not paying so much attention to what I do. I'm not an influencer, but I do occasionally share something.
MY SUPPORT TEAM
People I turn to for advise, support and mentoring. They can vouch for my character. Give them a call if you want to know the real me and find out if I have any skeletons in the closet.
